It’s a MEME World After All

Written by: Brent Barksdale, Partner

In 2020 the national and local democrats poured millions of dollars and thousands of man-hours into their efforts to turn Texas blue. In the end, they failed miserably coming up short on almost every single contested election they targeted.

Democrat poster boy Beto O’Rourke famously sent out a post-election analysis blaming their defeat on the “GOP’s ferocious social media and digital game of lies and powerful memes…”

Not only are we at Go BIG Media proud of the work we did to help defeat Beto O’Rourke and his democratic candidates in Texas, but we also agree with him. Ferocious social media, digital and powerful memes do help win elections. That’s right we said memes help win elections.

Memes can make a difference. People share them and share them and share them. In fact, there are social media accounts dedicated only to posting internet memes. Raise your hand if you saw and laughed at an internet meme in your Facebook feed or Instagram story today? I did.

Want to define and neutralize your opponent? Make them into a meme. Want to simplify a complicated issue? Create a memorable meme.

But before you jump into the meme game, here are a few things to remember. It is important you understand meme language. Study popular memes before you jump in and start creating them. Remember the less text the better. Get to the point and be funny.

And please don’t use an old or stale meme template. Keep them relevant and fresh. If you’re worried about your meme creating prowess in the beginning, send your first several memes to friends and family first and get their feedback.

The internet is a meme world and unfortunately for some politicians, they have to live in that world. Speaking of, here is one of my favorite memes of Beto O’Rourke